This campaign was an evolution of where the Somersby videos had taken the brand. From claiming to have started the Facebook wall to discovering ice and dozens of other outrageous statements.
Using a light hearted, humorous attitude, we attached the brand to summer by owning quirky, fun moments and experiences that everyone can associate with. These moments can never truly be owned so this is a great way to leverage the brand’s existing voice and attitude.
Somersby: The Official Sponsor of... Flip Flop Tan lines, Friends with cottages, Campfire smell and of course Cannonballs.
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• Strategy
• Creative Direction
• Concept Development
• Art Direction