BMO Financial Group
Over the years I’ve had the privilege of working with BMO several times. From
a large full rebrand and annual reports to smaller ad campaigns.
Building the ETF program was a lot of fun,
I was able to push a very serious financial client into a more graphic style while still maintaining the strong brand structure.
After reading over what was a very dry brief,
I found that what stuck out were these incredible stats. To me the best possible direction was to make a series of infographic ads, banners and DMs that would stand out from the expected.
BMO AR Design
Bank of Montreal is known for it's unique annual reports, leading the industry with cutting edge designs that deliver the message. This concept has a unique cover that mixed stylish photography with illustration. The cover wraps around the book as a design function to better add to the experience and tell the story.
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• Concept Development
• Art Direction